ROXANNE KHASOW
"CREATIVITY IS INVENTING, EXPERIMENTING, GROWING, TAKING RISKS, BREAKING RULES, MAKING MISTAKES, AND HAVING FUN."
MARY LOU COOK
MY WORK
IDEATION
Through and through, I am a creative. Finding new ways to solve old problems, analyzing how things can be done differently, taking bits and pieces from best practices, and seeing things come to life from a thought drive me to be a successful marketer.
Storytelling
Communication is key. Conducting research and landscape studies for current and future projects, constant reading, writing, and expressing ideas so that others can enjoy and understand them has always been a strength of mine.
DESIGN
It's not about being perfect, but instead creating something different, authentic, and engaging. I have an eye for attention to detail which has helped me to design social media content, event branding, ads, and decks for retainer clients and RFP's.
Consulting
Listen and learn. Life itself and even marketing is about listening to those around you and finding a solution together. I strive in both building a foundation on my own and collaborating with a team and providing creative solutions to any issues or questions at hand.
PHOTOGRAPHY
ABOUT ME
Hi! My name is Roxanne and I'm a Sports Business and Strategic Partnership Marketing professional in Toronto looking to make a difference and change the way business is done both on and off the field.
As a professional, I have worked with many award-winning organizations, including MKTG — Sports & Entertainment (Part of the Dentsu Network), Community Agency, Maple Leaf Sports and Entertainment; their professional sports teams, and their partners to analyze and recommend authentic partnerships, develop digital marketing strategies, measure assets and partnership fees, manage client relationships and communications, conduct outreach, valuations, and presentations, create and edit legal agreements, plan and lead execution of events, commercials, promotional nights, contesting, research, and so much more.
As an academic, I completed the Sport and Event Marketing Postgraduate at George Brown College. In 2018, I graduated from York University with an Honours BA in Business and Society, with a focus on Business Ethics and Corporate Social Responsibility. I have also published academic work through York University on the effects that social media has had on the Black Lives Matter movement through Revue YOUR Review.
I'm looking to consistently develop engaging marketing strategies and partnerships, and further, to break the glass ceiling that many women and BIPOC face in the Sports and Business industries, to change the game, if you will.
MY EXPERIENCE
Manager, Consulting
MKTG - Toronto, ON
Account Executive, Consulting
MKTG - Toronto, ON
Sports Writer and Content Creator
The Nation Network - Toronto, ON
Brand Ambassador
Bond Brand Loyalty - Toronto, ON
Marketing Coordinator
EmpowHERto - Toronto, ON
Account Executive, Experiential Marketing
Community Agency - Toronto, ON
Events and Guest Services Specialist
Hockey Hall of Fame - Toronto, ON
Global Partnerships, Marketing Intern
Maple Leaf Sports and Entertainment - Toronto, ON
Ticket Operations
Toronto Blue Jays - Toronto, ON
July 2023 - Present
August 2021 - July 2023
December 2020 - February 2023
February 2020 - 2022
September 2020 - 2021
May 2021 - July 2021
February - September 2020
September - December 2019
May - September 2019