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​"CREATIVITY IS INVENTING, EXPERIMENTING, GROWING, TAKING RISKS, BREAKING RULES, MAKING MISTAKES, AND HAVING FUN." 

MARY LOU COOK
My Work

​MY WORK

IDEATION

Through and through, I'm a creative. Finding new ways to solve old problems, and seeing things come to life from a thought or idea simply makes me happy.

Storytelling

Communication is key. Conducting research for future projects, reading, writing, and expressing ideas so that others can enjoy and understand them has always been a strength of mine. 

DESIGN

It's not about being perfect, but instead creating something different. I have an eye for attention to detail which has helped me to design social media content, event branding, ads, and Pitch Decks.

Consulting

Listen and learn. Life is about listening to those around you and finding a solution together. I strive in collaborating with a team and providing solutions to any issues at hand.

SPORTS WRITING

I currently write for The Leafs Nation and help to cover hockey in and around Toronto. From the Toronto Maple Leafs, to the Toronto Six, and any and everything else in between. Click below to take a look at all of my articles.

PUBLICATION

I had the chance to write an article on sports business and adversity for the launch of The Great Canadian Woman and their online magazine, click below to take a read.

Photography

PHOTOGRAPHY

White Feather

ABOUT ME

My name is Roxanne and I'm a Sports Business and Strategic Marketing professional in Toronto looking to make a difference and change the way business is done both on and off the field. 

 

As a professional, I have worked with many organizations, including MKTG, Community Agency, Maple Leaf Sports and Entertainment; their professional sports teams, and their partners to develop digital marketing strategies, manage client relationships, conduct outreach, valuations, and presentations, create and edit legal contracts, plan and assist with events, commercials, promotional nights, contesting, research, and so much more.

As an academic, I recently completed the Sport and Event Marketing Postgraduate at George Brown College. In 2018, I graduated from York University with an Honours BA in Business and Society, with a focus on Business Ethics and Corporate Social Responsibility. I will have published academic work through York University on the effects that social media has had on the Black Lives Matter movement.

 

I'm looking to break the glass ceiling that many women and BIPOC face in the Sports Business industry; to change the game, if you will.

About Me

MY EXPERIENCE

Account Manager, Consulting

MKTG - Toronto, ON

Account Executive, Consulting

MKTG - Toronto, ON

Sports Writer and Content Creator

The Nation Network  - Toronto, ON

Brand Ambassador

Bond Brand Loyalty - Toronto, ON

Marketing Coordinator

EmpowHERto - Toronto, ON

Account Executive, Experiential Marketing

Community Agency - Toronto, ON

Event and Guest Services Specialist

Hockey Hall of Fame - Toronto, ON

Global Partnerships, Marketing Intern

Maple Leaf Sports and Entertainment - Toronto, ON

Ticket Operations

Toronto Blue Jays - Toronto, ON

July 2023 - Present

August 2021 - July 2023

December 2020 - February 2023

February 2020 - 2022

September 2020 - 2021

May 2021 - July 2021

February - September 2020

September - December 2019

May - September 2019

Contact
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